Posts Tagged ‘Pacific Area Newspaper Publishers’ Association’

News online charging goes to ‘stage 2’

September 25, 2009

A MEMO leaked to the Sydney Morning Herald from rival News Ltd, and published today, confirms News Digital Media is moving forward with a charging model for selected internet content.

The report underscores the thrust of an address at a recent PANPA conference by NDM chief executive Richard Freudenstein, who said research indicated readers were prepared to pay.

(To hear Richard’s address, please go here)

This is not a view shared by Mr Freudenstein’s opposite number at Fairfax Digital, Jack Matthews, who was quoted in today’s Herald report as being skeptical that readers would pay to access news.

However, as Mr Freudenstein stressed at the PANPA Future Forum two weeks ago, the prize was gaining revenue for premium content and context-related services, rather than asking for money to read what was in today’s newspaper.

The Herald report quoted Mr Freudenstein as telling staff in a memo: “News has conducted some audience research here in Australia and in the UK and US, which gives us confidence that, if we get the product and delivery system right, people will happily pay for news content online, on their computer, mobile, e-reader or other device.

“Here in Sydney we are about to move into the second phase of the project.”

Two surveys on the charging subject have been released in the past week. A UK-based one asked readers whether they would pay. And not surprisingly, they said they would not. Actually, 95 percent said that.

More interesting research came from the American Press Institute, which had asked executives attending its conferences this year how they would go about charging for online content.

Of the respondents, 49 percent said they would not even try to do this.

The slim majority prepared to execute a charging model said they would use several different payment methods, such as month/quarterly/yearly subscriptions; pay-per-article; day-passes; and time-on-site charging.

Some 43 percent of those who said they would charge believed they would provide a set of alternative buying methods for readers, rather than inisisting on one model.

PANPA to hold Future Forum

June 19, 2009

THE chief executive of World Association of Newspapers, Timothy Balding, will be a keynote speaker at a special one-day event to chart the future of newspapers to be held by PANPA in Sydney on September 10.

Mr Balding will highlight global trends for newspapers and describe how some publishers are successfully handling the global financial crisis and the structural challenges of digital media.

He will be joined by a line-up of local and international speakers for “Newspapers: The Future Forum – Leadership & Transformation”, which will present ideas and case studies on how our industry will stay relevant to society and continue to deliver profits.

The head of The Newspaper Works, Tony Hale, will provide local case studies on how newspapers continue to perform strongly against competitive media, providing data and qualitative assessments that will strengthen the market position of individual newspapers and the industry as a whole.

The one-day event is a temporary replacement to the annual PANPA two-day conference, and entry will be free of charge to employees of PANPA members. However, preregistration will be required.

“We aim to give delegates some powerful takeaways to strengthen their business,” said PANPA chief executive Mark Hollands.

“The aim is to look forward and chart our future – not continually ponder on reasons for our current challenges.

“We are not the only industry facing significant change. Some pundit commentary would make anyone think we are alone in our challenges. Every industry must continually evaluate and adapt. Newspapers are no different.”

Mr Hollands said key themes would be leadership and transformation. The focus would not fall only on print but include digital innovation.

“Leadership must come from across the organisation,” he said. “This is not a reference to senior management. For newspapers to be successful into the future, new ideas and initiatives need to be heard from every part of an organisation.

“Senior managers need to create a culture in which these ideas can be created and taken forward.

“Transformation is not about moving from print to digital; it is about changing entrenched attitudes and behaviours to increase the empowerment of staff to adapt and drive meaningful change. Modern-day management is not about the CEO telling everyone what to do – it is about creating and sustaining flexibility and adaptability to meet market needs.”

The Future Forum will be held at Sydney’s Masonic Centre on September 10. It is being sponsored by the premium industry newsprint supplier, Norske Skog. The Forum will be followed by the Newspaper of the Year dinner.

“Many of the region’s leading newspapers are already in the middle of preparation for their entry. We think this is going to be the most competitive Newspaper of the Year ever,” Mr Hollands said. “There is massive value in winning an award in terms of demonstrating professional excellence to the market.

“In such competitive and economically challenged times, it is more important than ever to be able to independently demonstrate the quality of your newspaper.”

PANPA launches 2009 awards

May 17, 2009

THE PRESTIGIOUS Newspaper of the Year Awards for the Asia-Pacific region have opened with revitalised categories and refreshed criteria to reflect today’s industry.

More than 40 awards are on offer for newspapers of every size. They include:

Newspaper of the Year – Sponsored by Norske Skog
Nine print awards – Sponsored by DIC
Photograph of the Year – Sponsored by Canon
• An amazing 32 marketing awards
Environment, Health  and Safety – Sponsored by the Publishers’ National Environment Bureau
Innovation – Sponsored by Atex ; and
• The Hegarty Award for a young newspaper executive.

PLUS: News Site of the Year & Sunday Newspaper of the Year

Entries close on Friday July 17, at 5pm AEST.

Industry executives have slimmed down the demands for the Newspaper of the Year criteria to focus on future strategy, journalism and cross-company collaboration to deliver readers and advertisers the very best newspaper.

News Site of the Year replaces Online Newspaper of the Year, reflecting the market demand for breaking news on the web. In the National and Metropolitan categories, 50 percent of criteria is dedicated to news-breaking skills, commitment and achievement.

A new award has been created for speciality sites – giving news organisations the opportunity to showcase and win accolades for news-driven microsites, and larger endeavours such as sites dedicated to specific sports, or on-going news events, like the global financial crisis, or a more local issue.

“The challenge of business transformation make these awards the most fascinating for years,” said Mark Hollands, chief executive of PANPA.

“The leading executives who reviewed this year’s criteria are strongly of the view that newspapers must not only demonstrate past triumphs but also their capacity to adapt and thrive in the new realities of our industry.”

Among the overseas judges for this year’s awards is the Wall St Journal’s new Deputy Editor-in-Chief, Gerry Baker.

Entry has been simplified with the use of digital technology. It is no longer compulsory to provide hard-copy posters of entries for Newspaper of the Year and Marketing.

Instead, PANPA is encouraging web-based entries using four methods – Online Entry through our partner Workstream Solutions, or templates built in PDF, Abode InDesign or QuarkXpress. Those who want to enter in hard copy may do so.

PANPA will create a Digital Showcase, following the success of the showcase for the recent Advertising Awards, providing all colleagues and the public with the ability to see the very best of the newspaper publishing industry.

“Winners gain enormous prestige from winning a PANPA award,” said Mr Hollands.

“This year, the need to show advertisers and readers evidence of our commitment to excellence has never been greater. We had nearly 400 entries in 08 – and I expect this year to be even bigger.”