Posts Tagged ‘london evening standard’

London freebie draws last breath

September 22, 2009

FREE-SHEET, The London Paper, has hit the streets for the last time.

The afternoon paper, established in 2006 in part as a spoiler to the Evening Standard, inspired a third freebie in the city, London Lite.

News Corp’s James Murdoch announced last month that The London Paper would close, stating that while it made a marginal profit it was not core to News International’s business model of paid content and advertising revenue.

It is estimated The London Paper had 1.1 million readers immediately before the decision came down to close it.

Some media commentators in Britain, including former Daily Mirror editor Roy Greenslade, who now writes for The Guardian, believes The London Paper and London Lite should have merged. 

London Lite is the free sheet established by the owner of The London Evening Standard to ward off the News International assualt.

The London Evening Standard continues to rack up fiscal losses under its owner, the former KGB spy and 50-year-old billionaire, Alexander Lebedev, who has given the paper three years to break even.

Publishing on the streets of London has been a complex game with competitors often accusing each other of bogus circulation claims and a fight over distribution contracts in areas such as the London Underground.

Last week, The London Evening Standard printed in New York as part of a tourism promotion to increase ties between the two cities.

A full story on that initiative can be found in this week’s News Now ezine on the PANPA website.

British newspapers sold short by bulk distributor

August 18, 2009

MAJOR British newspapers have taken a circulation hit after an ABC inquiry revealed their bulk drop figures were inaccurate.

The affected mastheads are The Daily Telegraph, The Sunday Telegraph, The Mail on Sunday, The London Evening Standard, and the Financial Times, according to The Guardian.

The ABC launched an investigation into the bulk sales of newspapers to airports and hotels earlier this year after a spot-check uncovered a discrepancy.

A distributor, not the newspapers, has been blamed for the incorrect reporting, but the newspapers still face the burden of a significant circulation drop – 324,000 copies or 6.5% in the case of The Daily Telegraph – which is an untimely blow in a market where overall circulation is already on the slide.