US results stun rest of world

AMERICAN newspaper circulations have registered a shocking result.

Sales fell 10 per cent from April to September, compared with the corresponding period last year.

The previous six-month survey showed a drop of 7.4 percent.

Falls have come largely from the closure of newspapers, a dramatic drop in free copies to hotels and airlines distributed by USA Today, and a general malaise amid the US recession.

Now, 44 million newspapers are sold in the US each day – the lowest figure since the 40s. In the past four years, sales have edged down between 2 and 4 per cent.

An ad revenue collapse, with falls year-on-year of up to 30 percent, has been a large contributor, forcing titles to close or reduce in size.

The biggest tumble among the major titles came at the San Francisco Chronicle –a victim of substantial cutbacks in all areas and under constant threat of closure from its owner, Hearst. It shed 25.8 percent of its daily sale.


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