The Age gets tabloid taste, too

MELBOURNE’S iconic broadsheet, The Age, has converted its business section to a tabloid format – following a move three weeks earlier by its Sydney sister paper.

In announcing the change, The Age spruiked the quality of the coverage and journalists who file to the ‘Business Day’ section.

It made little mention of the new format compared with the significant TV and newspaper marketing executed by the Sydney Morning Herald when it switched its business and sports sections to tabloid.

At The Age, its sports section has long been in tabloid format.

The tabloid section will feature a new column on page 2, called Collins & Spencer, (a reference to two main streets in the city centre) written by Mark Hawthorne.

The change means all Fairfax Media’s daily national business coverage – by The Age, The Sydney Morning Herald and the Australian Financial Review – is in tabloid format.

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