Resolute papers stay strong in latest ABC figures

AUSTRALIAN newspapers continue to hold their ground in the circulation stakes, with an overall drop of just 0.7 percent in the three month period to June 30 relative to the corresponding period last year comparing favourably to figures from the US and UK markets.

These latest Audit Bureau of Circulations figures, released by The Newspaper Works, account for national, metropolitan, and regional daily newspapers. Figures quoted from the American and British circulation bodies cited 7 percent and 4 percent drops respectively from their most recent rounds of results.

Sales of metropolitan daily newspapers remained steady at just over 12.5 million nationwide, with minor slides across the board offset by Sydney’s Daily Telegraph, which put on 10,000 copies in the last year.

The Daily Examiner, based in Grafton, was the fastest growing newspaper in Australia during the measurement period, boosting circulation by 5.4 percent.

The sales for national papers on a Saturday was a strong-performing category, lifting 1.2 percent overall on the back of the Weekend Australian’s 2.1 percent growth.

The Newspaper Works chief executive, Tony Hale, said these results, in the current economic climate, demonstrated the ongoing strength of newspapers as a product and an advertising medium.

“The latest ABC circulation figures are further proof that newspapers are delivering what Australians want, namely products of value that continue to set the news agenda,” Mr Hale said.

“Australians continue to regard newspapers as a source of quality journalism for information, commentary and analysis.

“Newspapers continue to resonate with readers and advertisers. This is a $4 billion advertising medium that is a powerful way to reach a mass audience.”

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