Publishers consider Google pull-out

NEWS LTD and Fairfax Media are evaluating their relationships with Google after the search giant moved into the online real estate listings space – a market currently dominated by the two publishers – according to The Age newspaper.

News, through realestate.com.au, and Fairfax, through its Domain property, face further competition for real estate listing dollars after Google launched its own service.

This competition could lead the two publishers to re-evaluate their spending of millions of dollars to buy search terms from Google, the report said.

Fairfax’s Lloyd Whish-Wilson told The Age: “We are looking at our options at the moment. We are obviously not keen to support a would-be competitor with our revenue.”

Simon Baker, an online classifieds specialist and former boss at realestate.com.au, said Google was moving from a search engine to a portal that “is now serving up the end data itself”.

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