Ad of the Year cuts up competition

THE best newspaper ad in New Zealand has been announced by the Newspaper Advertising Bureau.

"Help! He's got a knife!"

"Help! He's got a knife!"

DDB’s “Knife” creative for the Throaties throat lozenges took out the Newspaper Ad of the Year for 2008/09 at last night’s awards ceremony in Auckland.

The creative team, headed by executive creative director Tony Talbot, wins NZ$10,000.

“The Newspaper Ad of the Year winner is strikingly simple and page stopping. It’s advertising at its best”, said Lexie Ribot, creative manager of the NAB.

All the finalist ads can be viewed in full here.

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