Asia-file joins Adelaide team

ADVERTISER Newspapers has announced the appointment of Jim Plouffe to the position of Editor for its growing magazine division.

Mr Plouffe will oversee a diverse suite of publications that includes the Adelaide* magazine – SA’s leading glossy lifestyle magazine – plus custom publication, such as BikeSA and GardenSA.

He is an award-winning magazine editor with more than 15 years experience. He began at the Jakarta Post and has held various senior editorial roles in Asia.

Most recently he was the Editor-in-Chief of Readers Digest Asia and Discovery Magazine.

Jim’s achievements in this role include building a $1.5m custom publishing division, developing digital content and a strong online presence for the Digest, starting up Discovery magazine, and increasing newsstand sales by 13% year-on-year by implementing better design, effective marketing and promotional materials.

Jim has a Bachelor of Arts (Hons) in History from the University of Western Ontario, Canada.

He commences his role on July 13.

Current Editor Anna Flanders will take up the position of Associate Editor on a part-time basis.

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