NYT create Social Media Editor role

ANOTHER job title has been added to the newspaper vernacular after the New York Times appointed possibly the world’s first Social Media Editor on Tuesday.

Jennifer Preston announced – fittingly via Twitter – her new role, in which she will push the paper’s journalism out to new audiences through sites like Twitter, Facebook, YouTube, Flickr and Digg.

An internal memo about Ms Preston’s appointment said:

An awful lot of people are finding our work not by coming to our homepage or looking at our newspaper but through alerts and recommendations from their friends and colleagues.

Jennifer will work closely with editors, reporters, bloggers and others to use social tools to find sources, track trends, and break news as well as to gather it.

NYT bosses might be hoping Ms Preston’s ‘ear-to-the-ground’ role will help the paper get ahead of its competitors with breaking news – especially after it was revealed this week that one of its reporters knew about the famous Watergate scandal before the Washington Post latched onto the story that has since entered investigative journalism folklore.


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