PANPA launches 2009 awards

THE PRESTIGIOUS Newspaper of the Year Awards for the Asia-Pacific region have opened with revitalised categories and refreshed criteria to reflect today’s industry.

More than 40 awards are on offer for newspapers of every size. They include:

Newspaper of the Year – Sponsored by Norske Skog
Nine print awards – Sponsored by DIC
Photograph of the Year – Sponsored by Canon
• An amazing 32 marketing awards
Environment, Health  and Safety – Sponsored by the Publishers’ National Environment Bureau
Innovation – Sponsored by Atex ; and
• The Hegarty Award for a young newspaper executive.

PLUS: News Site of the Year & Sunday Newspaper of the Year

Entries close on Friday July 17, at 5pm AEST.

Industry executives have slimmed down the demands for the Newspaper of the Year criteria to focus on future strategy, journalism and cross-company collaboration to deliver readers and advertisers the very best newspaper.

News Site of the Year replaces Online Newspaper of the Year, reflecting the market demand for breaking news on the web. In the National and Metropolitan categories, 50 percent of criteria is dedicated to news-breaking skills, commitment and achievement.

A new award has been created for speciality sites – giving news organisations the opportunity to showcase and win accolades for news-driven microsites, and larger endeavours such as sites dedicated to specific sports, or on-going news events, like the global financial crisis, or a more local issue.

“The challenge of business transformation make these awards the most fascinating for years,” said Mark Hollands, chief executive of PANPA.

“The leading executives who reviewed this year’s criteria are strongly of the view that newspapers must not only demonstrate past triumphs but also their capacity to adapt and thrive in the new realities of our industry.”

Among the overseas judges for this year’s awards is the Wall St Journal’s new Deputy Editor-in-Chief, Gerry Baker.

Entry has been simplified with the use of digital technology. It is no longer compulsory to provide hard-copy posters of entries for Newspaper of the Year and Marketing.

Instead, PANPA is encouraging web-based entries using four methods – Online Entry through our partner Workstream Solutions, or templates built in PDF, Abode InDesign or QuarkXpress. Those who want to enter in hard copy may do so.

PANPA will create a Digital Showcase, following the success of the showcase for the recent Advertising Awards, providing all colleagues and the public with the ability to see the very best of the newspaper publishing industry.

“Winners gain enormous prestige from winning a PANPA award,” said Mr Hollands.

“This year, the need to show advertisers and readers evidence of our commitment to excellence has never been greater. We had nearly 400 entries in 08 – and I expect this year to be even bigger.”

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