New magazine starts editor’s transformation

BIG changes have been promised at the West Australian, with the introduction of a weekly music magazine and a revamp of the website.

New editor Brett McCarthy said he would transform Perth’s metropolitan newspaper into an integrated media company, according to a report in his own newspaper.

The music magazine, The Wire, would launch on May 28, he told a breakfast meeting of the city’s senior business leaders.

He said he had no intention of turning The West Australian into a newspaper that looked like News Ltd’s top tabloids, Melbourne’s Herald Sun and Daily Telegraph, of Sydney. 

The Herald Sun is a PANPA newspaper of the year.

Mr McCarthy said that quality journalism in the online world could not operate without strong revenue streams but indicated more resources would be put into the paper’s website,

The West Australian’s website is third in the market place currently, placing clearly behind Fairfax Media’s watoday.

His newspaper quoted him as saying: “We are going through the process of building a new website — one that I am confident when finished will be a far superior offering to what we have now,” he said.

“We intend to be the number one news website in Western Australia and we intend to do that quickly.”


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