US paper decides to take back Sunday

AS media companies chase readers and advertisers online and into the mobile space, one American newspaper is promoting itself as a break from the onslaught of digital information.

“Unplug – It’s Sunday” is the new campaign being launched by The Atlanta Journal-Constitution.

The newspaper is positioning its Sunday edition as a refreshing alternative to the daily bombardment from television, radio, websites, emails, SMS and social networks.

US$1 million will be spent pushing the campaign with ads appearing – somewhat ironically – on the TV medium.

Full report at www.editorandpublisher.com

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