Winning ad puts sex into print

A RACY, adults only ad has taken out the New Zealand Newspaper Advertising Bureau’s Ad of the Month award for April.

The creative for D.Vice – a sex shop – by the Colenso BBDO agency uses an everyday image to deliver an unexpected message (click here to view the ad).

This had one judge giggling. “This ad made me laugh out loud,” said Karen Maurice-O’Leary. “It’s just not what I was
expecting when I saw it.”

Runners up were clever adverts for the NZ Army and the ANZAC Day buy a poppy appeal.

The 11 Ad of the Month winners so far, plus the successful May entry, will contest the Ad of the Year 2008/09 major prize, worth NZ$10,000.

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