SPH pushes marketing-editorial co-operation

SINGAPORE Press Holdings has appointed a new customer services manager, Geoff Tan. He will be assisted by one of the company’s editors, Tan Ooi Boon, who has left is role as weekend editor of the New Paper.

The focus of Mr Tan’s the role appears to focus more on the advertisers than the readers.

Mr Tan said: “Now, more and more  advertisers are asking for an all-in-one media solution that delivers  multiple touch-points aimed at their target market.”

Mr Boon, who has 17 experience in journalism, will take care of the day-to-day operations of the department and contribute to SPH’s strategic marketing effort.

He will leverage his journalistic knowledge and experience to improve cooperation between the marketing and editorial divisions, SPH said in a statrment.

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