Embattled Chronicle sheds readers

THE struggling San Francisco Chronicle, under orders by owner Hearst Corp to cut costs by 20 per cent or face closure, has reported major circulation losses for the past six months.

Its daily paper has shed 15.6 percent of its sales for a circulation average of 312,188, and the Sunday edition is down 16.5 percent.

Its rival, the San Jose Mercury News, also dipped but by nowhere near that extent. It lost 3.3 points for its daily circulation, and 2.9 percent on Sunday.

Other newspapers in California’s Bay Area – world-famous for its technology and Internet industries – grew their circulation over the same period of October 08 to March 09, according to America’s Audit Bureau of Circulation.

They include Oakland Tribune (+3.6 percent) , San Mateo County Times (+1.4) and Contra Costa Times (+5.2).

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