Hollings takes on News sales strategy

THE chairman and chief executive of News Limited, John Hartigan, today announced the appointment of Dr Stephen Hollings as the company’s director of sales strategy.

Reporting to News Limited’s director of sales, Tony Kendall, Dr Hollings will be responsible for initiating, developing and directing sales strategies and activities across News Limited’s commercial operations.

Dr Hollings, currently chief executive officer of CareerOne.com.au, starts in his new role on May 1.

On the same day CareerOne’s current chief operating officer, Michael Harvey, will take over as CareerOne’s chief executive.

Mr Hartigan said “As the recent Newspaper Works and CEASA data shows, newspaper advertising remains remarkably buoyant. This is in contrast to the significant decline shown across other mediums including television, radio and outdoor.

“Indeed, we see an opportunity to capitalise on the current climate and strengthen newspapers’ position as the best medium for building brands.

“Stephen’s appointment underlines our commitment to delivering the best service to News Limited’s wide range of customers. His extensive experience across News’ commercial operations means he will be a great leader, mentor and coach to our sales managers.”

Dr Hollings said that while he was sad to be leaving CareerOne, he welcomed the opportunity to return to News Limited.

“Working at CareerOne has been great fun and hugely rewarding. Having come through a period of strong growth, the partnership with Monster means the business has the momentum and capability to deliver real competition to the online jobs market.

“Now is the right juncture for me to hand over to Michael Harvey – who will do an excellent job – and return to Holt Street to work across the wider News Limited business.

“I look forward to working with Tony and his team as they develop the sound business strategies which are critical if we are to unleash the full power of the combined News Limited divisions.”

Dr Hollings, who holds a PhD in History, began his career as a lecturer at Sydney University in 1980. In 1983 he took a research role in group marketing at News Limited, which led to a position as advertising executive on The Australian.

By 1985 he was in charge of all recruitment advertising on the paper.
 

In 1986 Dr Hollings left News Limited for a major advertising agency, where he became general manager in 1987 and then managing director in 1990.

Dr Hollings rejoined News in early 1997 as group classified advertising director before being appointed strategic development director in 2004, a role in which he overhauled and reinvigorated the classified advertising operations News’ national print and online operations.

He was appointed chief executive of CareerOne in 2006.

Dr Hollings is currently chairman of the Audit Bureau of Circulations and a director of The Heart Research Institute.

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