Online numbers leap for print publishers

AN increase of 10 percent has been recorded for the number of readers of online newspapers, it has been revealed.

Nielsen Online statistics released on the weekend say the increase in readership for American newspapers has grown 10.7 percent for the first three months of the year, when compared with the correspondng period in 08.

The analysis was commissioned by the Newspaper Association of America, which claimed the percentage jump was the biggest since 2004.

NAA president John Sturm said: “These record audience numbers provide further proof that Americans continue to rely on the trusted newspaper brand for highly accurate news and information in print and online.”

US newspapers, struggling with their print products, are starting to put more effort into their online ventures. The two daily newspaper in Detroit have cut their days of publication and now actively encourage readers to get their daily news online.

The Seattle Post-Intelligencer is the first city newspaper in America to close its newspaper and go online only. The Christian Science Monitor, based in Boston, has taken the same action.

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