NYT digs deeper into subscription model

NEW strategies to create online revenues will be explored by the New York Times, its chairman said and its annual meeting late last week.

Arthur Sulzberger said his company would take a fresh, hard and deep look at various subscription models”.

The Times would have “more to say on this at a later date”, he told the company’s 113th annual meeting.

Sulzberger qualified his comments by saying the current philosophy was that the advertising model was the most fiscally effective. He said 30 of the world’s top news websites had been analysed, and this was the conclusion of that investigation.

Press speculation that directors might take the company private with its share price languishing in the region of US$4.95 was hotly denied. The company remained “committed to building shareholder value”, said Mr Sulzberger, whose company’s stock prices has plummeted 75 percent in the last 12 months.

Journalism would continue to be the foundation on which the company would build its future, he told shareholders. US Mediaweek reported that the five Pulitzer prizes won by NYT journalists last week took the newspaper’s total to 101.

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