PwC to reveal industry’s long-term outlook

GLOBAL consultancy PriceWaterhouseCoopers will unveil a major new research project on the future of newspaper publishing next month, the World Association of Newspapers (WAN) has promised.

The research, conducted in co-operation with WAN , includes surveys of consumers, advertisers and publishers and provides insight into the long-term market outlook.

Marieke van der Donk, Senior Manager for Entertainment & Media at PriceWaterhouseCoopers, will reveal the findngs at the Power of Print Conference & Expo, to be held in Barcelona, Spain, on May 27, 28.

She will examine current industry trends and forecast where these might lead in her conference presentation, which will includes analyses of industry and company reports. She will also examine a range of new technologies, both for their influence consumer behaviour and their impact on newspaper companies.

The conference is the first global gathering for senior newspaper executives to explore new opportunities and successful strategies exclusively for the printed newspaper.

Although digital innovation is a primary area of newspaper industry development, print and advertising continue to fund these new ventures, as well as being the profit centres for the vast majority of newspaper companies, even in these tough times.

It will be by the World Newspaper Advertising Conference, on the May 28, 29.

Other Power of Print presentations include:

– The facts about newspapers, profitable print trends, a keynote speech by Gavin O’Reilly, Chief Operating Officer, Independent News & Media Plc & WAN President.

– Investing in the Future of the Printed Newspaper, by Dr Seok Hyun Hong, Chairman, of Korea’s Joong Ang Ilbo.

– Case studies of projects that can add millions of dollars to the bottom line, by Steve Reed, Director of Circulation Operations/Single Copy for the Arizona Republic, who will examine SoftBook technology

– An examination of News International’s Newsprinters operation, the world’s largest printing plant for newspapers. One year after the US$917 million printing plant began operations, it has become something more – an outsourcing success story and a symbol of print’s viability in the digital age.

– The art of balancing between print and digital, by Mikael Pentikäinen, President of Sanoma News in Finland.

– The Individual Newspaper. Micro-targeted products with high yields, by Peter Vandevanter, Vice President for Targeted Products for MediaNews Group in the United States.

– A process for successful product development, by Kylie Davis, Managing Editor for Editorial Business Development & Strategic Publishing at the Sydney Morning Herald and Sun-Herald in Australia.

– Product Launches in Difficult Financial Times, by Martim Avillez Figueiredo, Publisher and Editor-in-chief of the new “I” daily in Portugal.

Full details:

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