Brisbane website gets facelift

Australia’s first stand-alone online newspaper website, brisbanetimes.com.au, has had a facelift to celebrate its second birthday.

Since its launch in April 2007, brisbanetimes.com.au has grown its monthly unique browsers by 158 per cent* and today it reaches over 812,000 UBs per month.

To augment its focus on local breaking news, the site now shares a content distribution system with smh.com.au, theage.com.au and WAtoday.com.au, which allows it to publish breaking news in a matter of seconds.

The new-look site, developed following extensive customer feedback, also includes a new section for video news on the homepage, an expanded entertainment and lifestyle section, and the addition of Business Day for comprehensive business news and views as it happens.

Its coverage of the Queensland election (21-22nd March) drove a 41 per cent increase in traffic as Queenslanders followed Pemier Anna Bligh’s surprise victory in the polls online, in real time.

Fairfax Digital General Manager – Media, Jane Huxley, said: “This redesign is the first in a series of enhancements we are making to brisbanetimes.com.au this year.

“Beyond promoting further brand consistency across the Fairfax Digital network, the redesign is part of Fairfax Digital’s strategy to strengthen our video and mobile offerings, for the benefit of our viewers and advertisers alike.”

The new look brisbanetimes.com.au will be supported by a significant investment in above-the-line marketing, including outdoor advertising, radio and ambient media.

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