News’s global sites pitch for local ads

The chief commercial officer of News Digital Media, Ed Smith, today announced that the company has become the exclusive online sales representative in Australia for six of News Corporation’s international websites, including sites of The Wall Street Journal Digital Network.

Anyone with an Australian IP address visiting these sites will have advertisements from Australian advertisers displayed to them.

The six sites are:
The Wall Street Journal
MarketWatch
Barron’s

• The Times (of London) –
• The Sun – www.thesun.co.uk
• New York Post – www.nypost.com

Mr Smith said that the addition of these six world-renowned websites would boost News Digital Media’s business offering in the market.

“WSJ.com, with its finger on the pulse of the global economy and its unmatched coverage of the current economic crisis, is attracting over 150,000 of Australia’s top business and thought leaders and policy and decision makers.

“The Wall Street Journal is the world’s most respected and recognised financial news source. Combining this with The Times business pages and our recently relaunched Australian Business website, News Digital Media now has one of the most attractive online business products in the market.

“The quality of the aggregated Australian audiences visiting these sites is arguably unmatched in the international marketplace and we are confident that we will be able to deliver advertisers exposure to Australia’s most influential business and policy makers.”

These agreements follow News Digital Media becoming the exclusive Australian representative of the country’s largest online sports stable, comprising ESPN’s websites ESPNCricInfo.com, ESPNSoccernet.com and ESPNScrum.com.

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