Foes turn friends in hunt for efficiency

NEWS publishers around the world are responding to economic pressures by turning competitors into allies.

The new trend is seeing newspapers compromise the exclusivity of their content in cost-saving exercises, and team up with former foes to battle against new enemies: the global financial crisis and the threat of the internet.

In the US, the Tribune publishing company is considering a partnership with Washington Post involving shared national and international news. The Post would prefer to sell its national and global coverage to Tribune.

One Tribune Co. newspaper, the Baltimore Sun, is already sharing local stories and photos with The Post, a one-time rival.

The two biggest Italian newspaper publishers have formed an online advertising alliance as they chase new efficiencies.

RCS MediaGroup and Gruppo Editoriale l’Espresso have started Premium Publisher Network (PPN), a consortium intended to increase revenue from the internet.

PPN, the first collaboration of its kind in Europe, will sell Performance-based, or pay-per-view, ads across the publishers’ online properties. The group is open to other editorial companies.


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