News goes with Wego on travel deal

NEWS Ltd has extended its relationship with online travel search firm Wego.com.au, boosting its functionality and building a new revenue stream.

The five major News Ltd online metropolitan mastheads – Herald Sun, Daily Telegraph, Courier-Mail, AdelaideNow and PerthNow – will now carry the Wego search box on their travel pages. The news.com.au/travel page already has the feature, while The Australian’s website is expected to add it this week.

Wego partners with publishers and bloggers, providing revenue in turn for hits on its travel and accommodation search and aggregation site.

The deal also gives News Ltd’s online travel audience instant access to prices and packages for flights and hotels from Wego’s network of over 100 travel websites.

Michael Robinson, chief executive officer – media, News Digital Media said the tool’s functionality will complement the regular travel news, reviews and information and on the websites, giving the reader a “complete virtual travel experience”.

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