News team honoured by sales award

NEWS Digital Media has won Media Sales Team of the Year for a second successive year, beating ACP Magazines – 30 days of Fashion, JC Decaux, MTV and Pacific Magazines in a competition run by industry magazine B&T.

Editor Tim Addington said News Digital Media had focused on “collaboration and partnership”.

“The team demonstrated clearly how its collaborative approach – between sales, product and operations – significantly boosted the business in terms of revenue and client base,” Mr Addington said. “It impressed the jurors with a submission that painted a picture of a sales operation that was buttoned-down, focused and fun.”

The jury said: “They come across as a very slick and professional team, with a commitment to culture that you can’t overlook. News Digital Media goes into 2009 well positioned with both its clients and its staff, after another strong showing in 2008.”

Ed Smith, chief commercial officer of News Digital Media, said: “This award is a significant acknowledgement for our team’s fantastic results and constant first-class service to our clients. Over the past year, the team has developed solid relationships with advertisers, securing strong campaigns to run across our suite of 23 sites.

“I have no doubt we are strongly positioned to continue delivering a valuable service to our clients in 2009.”

This year News Digital Media has:

  • Launched its Performance Network – a system that allows advertisers to bid for inventory on a cost-per-click, or cost-per-action basis
  • Created RMX (rich multi-plex) – an interactive video-capable advertising solution
  • Expanded its sales force to Brisbane and Perth
  • Signed a strategic alliance with ESPN, becoming the exclusive Australian sales representative for three ESPN sites – ESPNCricinfo.com, ESPNSoccernet.com and ESPNScrum.com.
  • Launched two initiatives designed to better connect advertisers with target audiences

News Digital Media is the only major online publisher to increase market share in the general online advertising market, according to the Australia Online General Advertising Market 2008-12 Report, commissioned by Frost & Sullivan.

Its owner, News Ltd, said in a statement that last month News Digital Media recorded 10,394,243 unique browsers across its network.

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