Facebook puts twist on ‘shopping with friends’

FACEBOOK is stepping up its classifieds strategy, appointing technology and online player Oodle to provide bidding and buying software.

Oodle CEO Craig Donato announced the deal on his blog. The company already provides software for the Facebook rival, MySpace, owned by News Corporation.

The strategic alliance indicates Facebook is starting to get serious about the possibility of increasing revenue from classified advertising, segmenting by country, state and city.

Facebook has 120 million registered users and is the 4th busiest site on the internet.

No statement has come from Facebook on the Oodle tie-up. But Donato stated on his blog: “This agreement gives us a great opportunity to extend our vision for a community marketplace – a new generation of online classifieds where you can buy, sell and pass along items with people you know or people you at least know something about.”

There is no indication that Facebook will focus its initial attention on any country other than the United States.

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