ABC launches new website, circulation tool

AUSTRALIA’S Audit Bureau of Circulation begins a new era today, launching a new website, logo and portal service called eData.

Members will be able to chart and compare online circulation of different titles, or groups of titles by using eData.

The improved service is designed for media buyers as well as newspaper executives looking to compare competitors’ positions and form publishing strategies using the available data. The information can be printed out or exported as a .csv file, suitable for Excel spreadsheets.

The 76-year-old organisation is soft-launching eData today with a restricted number of members before allowing the rest of its client base to explore the service from Wednesday.

New CEO Gordon Towell, an executive with IT experience, described eData as a “completely new concept in the provision of circulation information through our web portal”.

Mr Towell said the bureau would also expand its team of auditors following the appointment of a new audit service director, Paul Dovas. The additional staff were needed to keep pace with print and an increasing number of digital media properties.

The bureau website will also update its registration process, offering personal log-ins to staff of its member companies.

Members can expect emails this Thursday November 13, providing details of how to establish a personal log-in.

The bureau’s director of marketing and communications, Heather Craven, has arranged for ads publicising the new approach, should a publication wish to run with one or both. New copies of the logo have been dispatched to replace the old one.

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