Video rules the net as Obama wins!

VIDEO ruled the internet today – a historic time when Barack Obama became the first black president-elect of the United States of America.

TV-style coverage on the internet was available through a number of traditional newspaper organisations with digital strategies.

A whistle-stop tour of the mainstream media in the region, plus English language titles in America and Britain discovered:

Tapping into US sources directly was difficult. Of the TV channels that PANPA staff tried, only ABC provided live coverage. Efforts to access CNN, CNBC, MSNBC, CBS and NBC all failed.

On most occasions websites will state with a pop-up box that they does not broadcast on the web to user domains (such as “.au” or “.nz”) other than those for which it had copyright or content licence. On this occasion, no such messages were provided in PANPA’s experience. CNN is usually excellent for providing this level of clarity, but not on this occasion.

With the exception of America’s ABC, the mainstream TV stations had almost little interest in covering US election night via the web. The home pages remained full of TV promotions for primetime shows.

Leading mainstream financial station, CNBC, also had no live coverage via the web for those outside of North America. Bloomberg offered only a podcast and an audio stream.

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