Food site chews up competition

IN JUST five months, the Singapore food website SoShiok has swept away its competition with a mix of practical recipes for Asian families and an active blog area offering criticism and original food ideas.

SoShiok.com, a food and beverage website owned by Singapore Press Holdings, publisher of the Singapore Straits Times, was ranked first in the Food and Beverage (lifestyle and reference) category between July and September, according to Internet research firm Hitwise, which tracks the surfing habits of more than 1.5 million users in Singapore.

SoShiok.com captured a 10.51 per cent share in the category for September, sending it ahead of its competitors which include user-generated review sites and food critic blogs. The site is a part of SPH’s AsiaOne news and lifestyle portal.

SPH’s my paper reported that SoShiok.com makes meal recommendations for breakfast, lunch and dinner, all picked by editors. The site’s editor Chen Jingwen told my paper: “We make things even easier by having an interactive restaurant search feature with a map function that tells you where your dining place is located.”

SoShiok.com focuses on interaction with its community of readers through initiatives such as organised events, competitions for user-generated reviews and online forums.

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