OMG! Fairfax buys stake in online directory firm

FAIRFAX Digital has made a move into the online search and directory market by buying a strategic stake in Online Marketing Group, an Australian company with a portfolio of generic domain names such as fitness.com.au and video.com.au.

Fairfax Digital Director of Corporate Development, Dale McCarthy, said OMG will leverage Fairfax’s assets and knowledge to achieve its goal of building the “largest network of response ad (pay per click) sites and niche directories” in Australia.

Ms McCarthy indicated the move into online search and directories is “not so much a newspaper strategy as a digital strategy”. She said Fairfax would be a minority shareholder in OMG, who would source content from Fairfax as well as other parties to populate the sites.

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2 Responses to “OMG! Fairfax buys stake in online directory firm”

  1. Fairfax Invests in Generic Domain Names - The Content Makers Says:

    […] Fairfax shareholders have drawn Crikey’s attention to an announcement last October that Fairfax had become a strategic partner in the group OMG, which owns “generic” […]

  2. Dawson madison Says:

    A smart move. 30,000 websites will totally flooed the net in australia with their advertising. PBL and NEWS Digital wont be able to compete unless they look at similar strategies

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