The Newspaper Works sends landmark newsletter

Newspaper industry representative body The Newspaper Works has circulated its first electronic newsletter on the back of its website launch last week.

The industry’s promotional tool to advertisers says its monthly updates will “keep you up-to-date with the latest case studies, research and examples of creative advertising to help you get the most out of advertising
in newspapers”.

The newsletter promotes the new website’s standout features: Breaking Campaigns, a weekly showcase of current newspaper ads; Creative Use of Newspapers, a selection of innovation print advertisements; and Effectiveness Case Studies, a range of proven campaigns across a variety of categories.

Visit www.thenewspaperworks.com.au to sign up for the newsletter and browse countless examples of print advertising at its effective best.

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