SMH and Age to carry new sport and fashion mag

Fairfax Magazines has announced the launch of a new quality men’s magazine titled Sport & Style. It will be inserted into The Sydney Morning Herald in the first week of the month from early 2009.

Sport & Style is set to become Australia’s highest-circulating title in the men’s fashion and sports magazine category, with a combined total of just over 360,000 copies distributed monthly in Sydney and via The Age in Melbourne.

Sport & Style is an internationally recognised brand, having originally launched in France via the highly respected L’Equipe sports newspaper. Content will focus on both Australian and international sports and players, from rugby, AFL and cricket to cycling, soccer, golf and tennis.

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