A Multiple Sclerosis ad has won October’s Ad of the Month in New Zealand.
In the monthly competition run by the Newspaper Advertising Bureau, the inventine effort (pictured below) scored a $250 cash prize for the TBWA/Whybin agency team headed by creative director Andy Blood.
Judges said: “This ad stood out because it wasn’t a conventional-style print ad with headline and visual. It was unexpected but rewarding.”
The ad is now entered into the 08/09 Ad of the Year, which fetches a $10,000 prize.
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